Strategy and Planning

There is a tried and proven process for developing a multimedia project. We consult to a number of leading corporations about how best to apply the technologies so as to achieve the outcomes already identified in their business and marketing plans.

We developed and implemented Sydney Airport’s initial internet strategy.

Our interactive direct marketing skills have increased sales for Freedom, O’Neill and Berri.

We advised on and developed BHP’s first ever e-commerce site.

We consult to ad agencies, professional advisors and their clients.

The successfulness of our approach is based on the business backgrounds of our consultants, in particular the experience of our two directors, Richard Steyn and Peter McNamara

Issues arising from having a web site

Web Sites are not one-off projects. They are often built in stages; these stages should correspond to your internal business model. It makes sense to do so. For example, if, internally, you are not ready for fulfilment, then don't offer e-commerce yet. You may realize that's where you want to take your business, so plan for it, and add it to your site when it's ready. That way, you don't over spend on the site or over promise to your customers.

Statistics show that people use the web for research and gathering information. A web site is an opportunity to create real one-to-one relationships with your target. New media strategies allow you to become more intimate with your market, than say a TVC (TV ad) or a direct mail piece. However it may be that the TVC or direct mail piece draws the user to your site.

There's site maintenance. Why is the information on your site out of date? It looks bad, for any future prospect investigating your services and products. You will need to allow for funds, resources, and clever on line strategy to maintain it

• How long are people on the site for?
• Are users coming back to the site?
• Are they going through to product or service information?