Liquid Vision was appointed to redevelop Freedom’s presentation architecture, to provide an online catalogue website and internet strategy. The core strategy was reduce costs of the customer call centre, convert site traffic to store traffic.

The online marketing catalogue replicates the hard copy experience and enables Freedom to update it’s content, as often as is necessary.

Freedom can now track data for it’s products, as well as visitors, giving them information about their customer and product preferences.

The call centre can publish its standard replies and other information online and screen online queries so that they can be prioritised.

The Internet solution allows Freedom to run online competition and promotions, which are integrated with In-Store and Point-of-Sale promotions.

Able to improve search ranking, The furniture retailer interpreted its market and picked up an extra 9.7% in sales. Site traffic for Freedom improved tenfold.

“Liquid Vision has done a lot to develop and distinguish our brand on-line and to develop a competitive advantage for us...The strategy has resulted in doubling the traffic to our web site, successfully converting site visitors to store visitors and quadrupling our e-mail database...Liquid Vision understands and focuses on our commercial objectives and delivers an attractive return of investment."

Mychelle Vanderburg, Marketing Manager, Freedom